ELIZABETH ARDEN
Briefing
Merchandising campaign for Elizabeth Arden
Our Methodology
4 ambassadors
4 drives / year
Visit of Planet Parfum stores in Belgium and the Grand Duchy of Luxembourg (78)
Mission:
- Training of the Salespeople on brand news
- Gift Distribution – Testers – Samples
- Installation of POS material
- Merchandising of the lineairs (care and perfumes)
In Images
Planet Parfum visits in BE & LU
Brand ambassadors
drives / year
