Mondelēz has been using Field Marketing Services to promote its portfolio of brands covering cheese, biscuits, powdered beverage and chocolate categories. Promo Sapiens manages activities such as In-store Demonstrations and Event installations.
Setup of a team of ca. 55 In-store Ambassadors who are the direct link between the consumer and the store through tastings of the Mondelez products by using discounts or goodies.
Planning and organization of an average of 90 tastings days per weekend in all food retail stores.