The merchandising activities relate to ensuring products are displayed properly and in the right quantities on agreed feature per customer cycle, merchandising will take place during the promotional build week & will be required there in after in order to replenish stock in store to ensure adequate sell out. Shelving and displays.
The Pepsico merchandising team exists of ca. 40 trained part-time merchandisers.
Their mission is visiting retail stores to ensure the merchandising activities for all Pepsico brands (Lay’s, Duyvis, Doritos, Tropicana, Looza, Quaker,…).
Merchandising tasks of the team:
- Product rotations
The different steps of a merchandising call:
|Signing in & out of the store
|Contact the store/floor manager
|Rotating stock and replenishing fixture/stand
|Assuring planogram compliance
|Checking for out of dates, remove to back up credit & destroy
|Building promo displays
|Developing strong store relationship