PINEAU DES CHARENTES
Promotion of Pineau des Charentes trough the two main current consumption patterns of Pineau des Charentes : pure and in a cocktail.
Pineau Roadshow : A central travelling concept truck that covers the major centers and urban events of the country and to which will be attached all the other actions of the campaign.
First steps : Summer Tour
- 18 activations in 3 regions of the country : Brussels, Belgian coast and Liège.
- 18.000 direct contacts
- 1 mixologist & 2 hostesses
Bar Tour : Tour of Brussels trendy bars and terraces. Training of our mixologist for the bartenders to use Pineau des Charentes in their cocktails and tastings of our cocktails to the clients.
- 24 bars visited in 8 days
- 1.300 direct contacts
- 24 bartenders trained in making cocktails with Pineau des Charentes
- 1 mixologist & 1 hostess