Organization of an In-Store Virtual Reality Activation for the Strongbow brand
Consumers are invited to partipate to a Virtual Reality game. The goal of the game is throwing appels all over the city (to the ground, cars, buildings,…) to make the village green again.
Also possibility to taste and buy Strongbow with a promotion in-store and gadgets.
In collaboration with EventAttitude who created the V.R. game and activation setting.