Brand activation campaign for Vintense ICE (the new mocktail of Vintense)
- Tasting of the 3 Vintense ICE mocktails in beachbars during the summer. Negotiation of authorizations. Production of visibility equipment.
- The promoteams have placed 3 beachflags in each beachbar and had a branded isotherm trolley with an umbrella. The samplers have offered a tasting of ICE with a coupon to the people at the bar and on the beach.
In collaboration with Goodmorning agency.